By Patricia Steele
Research, data, and experience make it clear that helping adults complete degrees, certificates, and credentials of value is in the best interests of students, employers, the community, and the economy. As professionals seeking to help adults complete degrees, you already know how important it is to make a case for your work to key stakeholders. For some, those stakeholders are state or local policymakers and government agencies. For others, it may be funders, institutional leaders, campus faculty and staff, community-based organizations, or business and industry partners. And while for all of us, getting the message out to potential students is also important, the tips here are focused on securing buy-in and support from key stakeholders critical to the success of your work.